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This web page jennerequipment.com had the following on the site, "Jenner Equipment is a locally owned and operated equipment dealership in Rapid City, South Dakota." Our analyzers saw that the website said " We have been serving western South Dakota for over 50 years." The Website also said " Jenner Equipment is an equipment dealer for Bobcat, New Holland, and Kubota. We have a dedicated staff to take care all your sales, rentals, parts, and service needs. Jenner Equipment has one of the largest inventories of new and used equipment in western South Dakota. Or stop by our store in Rapid City. Rapid City, SD 57702." The website's header had Jenner Equipment as the most important optimized keyword. It is followed by Rapid City, SD, and South Dakota which isn't as ranked as highly as Jenner Equipment. The next words jennerequipment.com used was 57702. Pennington was included but could not be seen by web engines.